Commissioned by our client to shoot the Samsung's new space at King's Cross Coal Drops Yard, we were wowed from start to finish. As their tagline states "It's not a shop", and this is obviously so much more than a traditional store - rather, it is a brand experience: a place where you can do stuff. The architecture and fitout is totally inspirational and you feel in a special place from the moment of entry.
Our main focus was the incredible split flap display at the coffee shop. A modern application of the traditional boards at train stations and airports, controlled by a mobile app, this is tactile and fun example of the creativity shown throughout.